HTC Höppler GmbH is provides high-end media technology and IT infrastructures.
One of our main aims was to keep the logotype clear, tidy and have it reflect the calmness and professionalism of the company. Never should the new logotype look complicated since IT and the experience of technology should not be complicated either.
The logotype was redesigned reducing the number of gestures within each character to 1.
The uppercase „H“ consits of three gestures, the uppercase „T“ is made up of two and the uppercase „C“ requires one. To overhaul the logotype and clear it out, we modified the characters to versions made of one gesture.
Four dots represent the four fields HTC Höppler GmbH is working in, i.e. IT, media technology, consulting and support.
To keep the design of the business cards clear and simple as well, we kept text-alignment centered and had the logo printed blind debossed.
On the letterhead, we gave one dot another purpose and had it serve as fold mark.
The results of our work were documented in a small 4-pages styleguide.